In recent years, by the impact of the property market turmoil, the development of the entire hardware industry is worrying. Hardware industry profiteering era has faded away, the hardware industry in 2014 the overall situation is not optimistic, under internal and external environment of extrusion, hardware enterprise is to survive in the cracks, product homogeneity, price and other market chaos seriously hindered the development of industry, in this case, the hardware companies only with innovation to break. So, 2015 innovation is still the "main melody" of hardware enterprises, so, hardware enterprises how to do, in order to take a good way of innovation?
I believe that the people who have been to the hardware market will find a phenomenon, the hardware product design in the market is mostly the same, lack of creativity, and more for imitation, this is the "take doctrine" caused by the consequences, in the industry in the process of continuous development, this abuse gradually highlighted, has seriously affected the healthy development of the industry.
Hardware enterprises need to innovate channels to find opportunities
With the popularization of the Internet, the sales channels of hardware enterprises are becoming more and more diversified, and the traditional marketing means are no longer suitable for the development of current enterprises. But a lot of enterprises still think in the past, they think that as long as through continuous promotion and price war can improve the sales of enterprises, little do they know, although promotion and price war can boost the sales of enterprises, but this effect is only a short period of time, it is not feasible in the long run.
Hardware enterprise wants to develop, only innovate channel ceaselessly, ability finds new development opportunity. The channel innovation methods of enterprises are different, such as zero-layer channel, one-layer channel, two-layer channel, three-layer channel, etc. It can also be through channel width innovation, exclusive distribution, choice of distribution, or intensive distribution. In short, enterprise channel innovation must follow the trend of the market to determine, otherwise it will be futile.
